For SEO success, should I only bother with Do-follow links?

As I've mentioned many times in the past, links to your website are by far the most important factor when it comes to ranking for any keywords.

I mean, I can't emphasise enough that if you've not got links going to your site, and good ones at that, you might as well forget it. The web works with links, search engines count links, links are the absolute holy grail.

But, there's a long-running battle between the SEO and content marketing world about the value of “do-follow” and “no-follow” links.

You see, not all links are created equal, some are perceived to have more value than others.

If you create a link to someone's website, then the chances are it will default to being “do-follow”. What this means is that when a search engine sees the link on your page, it will be inclined to follow that link and go and see what all the fuss is about.

So far, so good.

But, because links were being abused and people were posting links all over the place in order to help others get their sites ranked, Google said that unless you absolutely trust the site you're linking to, you should add a tag which tell it not to follow it.

The theory goes that when Google visits a nofollow link it won't follow it. Sounds simple. It'll just ignore it.

What's more, it'll not pass any “link juice”, so the website you're linking to won't get the benefit of that link.

Everyone's happy.

Not quite.

Some SEOs say that because there's no benefit from them, you shouldn't even bother. I don't take that view.

For example, Wikipedia's links are all nofollow, but being listed there is a great idea, because links aren't the only thing we're interested in. We're also interested in visits.

The amount of visits you get to your site has a direct influence on your ranking and overall visibility, so it's important to get all kinds of links, do or no follow.

So, don't be put off if your links are nofollow, in fact, don't worry about it all.

Don't seek out any particular kind of link, just get links, and ignore the fuss about them.

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Andy Calloway

Andy Calloway is the co-owner and head writer for Calloway Green Ltd, a digital marketing agency based in the village of Kinver in the West Midlands.
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