The live-streaming app brought to you by the team behind Twitter has been an huge hit. I don't think i've seen so many people so quickly adopt a new platform.
If you aren't sure exactly what Periscope is, we did a rundown here.
Just to emphasise my point that you can use Periscope for Business, here's what some of the top marketers and entrepreneurs are saying:
In case you haven’t noticed, I’m a little bit excited about Periscope. Think webinars but for busy people, via your phone and with loads more interaction – “one with many” instead of “one to many” I heard someone describe it as.
From Dan's Blog: dannorris.me/periscope-tips
In the past few months something amazing has happened – mobile live streaming via Periscope! For me, there are two major benefits. Firstly, it so simple to tap into your audience and share your thoughts and experiences as they happen.
I’m a podcaster and this has just taken things to a new level for me. Secondly, as a consumer on Periscope I am able to build my relationship with other people in my audience that I otherwise would never see or hear from.
In short, the barriers for access to people have just been blown out of the water and there has never been a better time to get involved in social communication. Have fun with it and don’t forget to be awesome!
From Chris's Blog: learning-everyday.co.uk
For me, Periscope is about intimacy and simplicity. No editing. No webinar slides. No countdown timer. No commercials.
And if done correctly and consistently I believe Periscope will become the go-to platform for personal brand builders who wish to deepen their relationship with their audience. But wait. There’s more…
It also means that emerging brands now have an opportunity to build an intimate and loyal following with a global audience too. And even faster than ever before. I truly believe this is truly going to be a game-changer. And it’s all happening right now – in real time.
From Chris's Blog: chrisducker.com/periscope-to-build-your-personal-brand
The app I’ve been using? Meerkat. It caught my eye, and I have loved using it so far. Live streaming is something I think is going to be huge, so when I heard Twitter had acquired a new company that does just that, I was intrigued.
Peer to peer live interactions are clearly here, and on the rise. Snapchat dabbled in it with their new chat function that launched about a year ago. Now Meerkat has been getting a lot of press around their new product.
However, if I were Meerkat, I would be very worried right now.
Twitter’s recent acquisition of the company Periscope (which is still just in beta testing) is not the best news for them. If it functions the same as Meerkat, which it is rumored to, they will have an advantage over Meerkat that will be very tough to overcome. The advantage? Native in feed. Because Periscope will be owned by Twitter, the seamless transition between the apps is inevitable, and we will probably see embedded images, and maybe even the ability to watch live streams in feed.
Periscope is a natural acquisition for Twitter allowing it to offer an additional value-added experience which extends Twitter as a media platform and not just a sharing platform. It’s Twitter’s Instagram vs. Snapchat if you will. I wouldn’t rule out the independent success or an acquisition of Meerkat either. It’s Instagram vs. Snapchat where one offers a lasting vs. ephemeral experience.
From Brian's Blog: briansolis.com/2015/03/meerkat-ephemeral-state-livestreaming-tv
In case you hadn’t noticed, there is something big happening right now in the world of digital media. Whether it’s Periscope, Meerkat, or another app—Live streaming is beginning to gain incredible momentum. But the reality is it hasn’t even started to scratch the surface.
Right now, early adopters are trying it, testing it, and even thriving on it. Many others are just watching.
And as always is the case, there are the late-adopters—currently aloof of a media form that, like many things in the digital era we’re a part of, have the ability to rapidly take unheard of brands and individuals to unbelievable heights.
On a personal level, I think the implications of live-stream content are absolutely mind-boggling.
From Marcus's Blog: thesaleslion.com/live-stream-economy-brands
If you are already using Twitter for your online marketing strategy, you should consider using something like Periscope or Meerkat to develop live-streaming engagement with your followers. These services are also a great way to kickstart the use of Twitter in your marketing arsenal and start to build a following if you haven't done so already.
You can give exclusive previews of products, how-to tutorials, a quick tour of your facilities, or show off your services. And, of course, you will have the potential to respond in real time to feedback from viewers. At the moment, both Periscope and Meerkat can only be used on iPhones, but Meerkat is developing an Android version.
Troy's article on Moz: https://moz.com/blog/twitch-phenomenon-live-streaming
I believe Periscope will change how you interact with your fans, prospects, and customers for the better…
At first, I thought this was stupid. Who would watch some rough, off the cuff, live video with just a few seconds notice? I mean, would anyone actually show up? Is this actually valuable? Who would show up for a broadcast with absolutely NO NOTICE?
I fired up my first Periscope broadcast. My plan? I was going to share an interesting story and a lesson that would benefit my “followers.” And about 750 people tuned in live to watch it. SEVEN HUNDRED AND FIFTY PEOPLE!
I thought it was a fluke. So I did it again. This time? I interviewed a friend of mine while we sat in Central Park. 632 PEOPLE SHOWED UP LIVE! …and that’s why I believe this is a GAME CHANGER for businesses who are looking to grow their business.
From Derek's Blog: socialtriggers.com/how-to-use-periscope
What do you think? How have you used Periscope for Business? Let us know in the comments below.