Doesn't sound very nice, does it, “parasite SEO”?
I imagine you're thinking right now about some nasty insect that attaches itself to your back and sucks away at your blood. If you weren't, you're welcome to that image!
But parasite SEO is something that a lot of people are using to rank websites extremely quickly, so I thought I'd give it a go.
Now, I'm an impatient kind of person; I want to see results quickly, so I thought I'd start off with something fairly low competition and easy to rank for, just as an example, and just to show how this technique works.
I'm going to be moving on to some more difficult keywords in part two.
What is Parasite SEO?
We know what SEO is, it's the practice of getting your website to the top of the search results for a great keyword, and we cover how to do that a lot on this website.
Well, Parasite SEO is similar. However, the page you want to rank isn't on your website; it's on someone else's. It's on a site that's already doing really well, a site that already has a ton of links, has a bucketload of optimisation and it is already doing great. But it's also a site that allows you to create a page on it, preferably for free, and preferably without any kind of manual checking.
But what's the point? Ranking someone else's site is surely pointless, you want to rank your own!
Well, there are many reasons you might want to rank another page on someone else's site, the main one being that it might be a lot easier than ranking yours, and you can still include a link to your site anyway, so you could actually get business from it.
Another reason is that you want to rank some information quickly.
For example, if you wanted to publicise an event in a week's time, it's unlikely you'd be able to write, publish and rank a page on your own site within a few days. Your site might not have the Google “clout” to be found so quickly, but other sites might.
Or it could be that there's a particularly important keyword that you want to be found for, and all of the competition are really strong, and you just can't rank. By latching on to the power of an already popular website, you might be able to rank for it quickly.
How it's done
This isn't a full blow parasite SEO tutorial, so instead, I'll show you how it's done by way of an example; you'll be astounded how easy it is, and I urge you to try it yourself.
First of all, you need to pick a site that will allow you to create your own web pages or articles. For this, I chose Medium.com.
The steps to this process are really easy:
- Create a page with the keywords in the title
- Include an image with the keywords in the file name
- Buy some links (DANGER!)
I signed up and created the following page:
Trust me, if you read it, you'll be bitterly disappointed.
So, we have a page which has some content. If you haven't already noticed, I'm looking to rank for “Kinver Boat Yard”.
I start off with the keywords in the title, and I've got an image that I found on Google which I renamed to be “kinver boat yard.jpg” and inserted it in the article.
You know how links are the secret sauce to all ranking, yeah? Well, you also know how bad links can ruin your ranking, yeah?
OK, but bad links can only ruin your ranking if they're picked up by Google and they outweigh the good links going to a page. So, if you only have a truck load of bad links pointing to your web page, then it'll probably get hammered, you'll end up being kicked out of the Google index, and you'll cry tears of disappointment.
So we NEVER EVER BUY LINKS!
Except this time. This time it doesn't matter.
Medium has gazillions of links going to it, and it's a fair bet a lot of them are awful, but it doesn't get penalised because it's a community site and the number of good links going to it far outweigh the bad.
If we were to buy a ton of links and point them to our page on Medium, it wouldn't matter one jot, because Medium isn't going to be affected.
Also, it's not our site, so sod it, who cares?
What I did then, was to head over to Fiverr.com and search for “links.” I sent the guy the link to the article, the keyword I wanted to be found for and left him to it.
Two days later, here's the result:
Pretty good eh?
I know it's an easy keyword, and I know nobody is searching for it, but it does highlight the ease of this technique.
Given a few weeks and some more links, I could rank for something far more competitive.
Never buy links for your website
I'm guessing, indeed hoping, that you'll try this out yourself.
I'm hoping you'll create a page on Medium for a keyword you'd like to be found for, add some great content and images and then buy a bunch of links and rank it. But I really do hope you don't buy links for your own website.
I'll repeat it here…
AS TEMPTING AS THIS TECHNIQUE IS, NEVER BUY LINKS TO YOUR OWN WEBSITE. EVER!
If you do, you're on your own.
We know of businesses that have been ruined because they bought links. So don't do it.
Only use bought backlinks for parasite SEO purposes, never on important web pages.