How to use E-A-T SEO to improve your ranking – 3 easy steps
If you haven’t read our article on what E-A-T SEO is, then you should click that and go read it.
However, if you have read it and want to know how to implement it, read on.
Step 1 – Use an author bio on every article
Every article you write should include a small box at the bottom called a bio.
This is simply a box that explains who you are and why you’re an expert in your field, but it can be so much more than this.
The very best ones have links to your other content such as your social feed or where your articles can be found.
Setting one up can be very easy if you use WordPress because there are hundreds of plugins that will do it for you.
For a start, you can just use the built-in bio field in WordPress.
When you’re logged in, just go to “Users->Your Profile” and scroll down to the bottom where you’ll find the bio box:
Fill that in, job done.
Check out “Fanciest Author Box” : https://codecanyon.net/item/fanciest-author-box/2504522
Crazy name, but it does what it says on the tin.
This will allow you to fill out all sorts of details about yourself and really get the promotion done.
By the way, another great resource that will help with your bio is Gravatar.
Register there with the exact same email address you use for all of your websites and your profile picture will follow you around wherever you write content.
Step 2 – Secure your site
Are you using SSL on your site now?
You can easily tell because you’ll have a little padlock next to the web address if you have a security certificate installed.
If you haven’t, then get it done today!
Although this isn’t the be-all and end-all of trustworthyness, it’s certainly a step in the right direction and it’s better than people getting a warning screaming “This site is not secure!!!!”
Step 3 – Promote your personal brand
Promote your articles via social media such as Twitter and LinkedIn and become a guest author on other blogs.
In fact, becoming a guest author is one of the best ways to promote yourself and it can really get your name known in the right circles.
But you should also promote yourself on sites where people are actively looking for help.
Check out Quora and see what people are asking about that you could answer.
If you’re really canny, if you see a question you can answer, you could write up a big article or blog on your site and then as part of the answer include a link to your article.
You need to be careful with this tactic as Quora doesn’t like people who just spam for links, but you can see how this would improve your authority and trustworthyness by simply being a helping hand to people who are stuck.
In short, get yourself out there!
Don’t be shy, let your knowledge fly free!
Tell the world, become the best and let people know that you’re the one they need to come to for help.