On-going SEO can be difficult, and this puts a lot of people off doing anything at all, but what if you could make a huge impact to your ranking and bring in one new customer by making one simple change on your website. Would you do it then?
That’s what happened to one of the companies on our mailing list (they’re still on it, probably reading this right now), when they tried out our audit tool.
Here’s what happened when someone (we’ll call him ‘Bob’), tried out our audit tool.
A few months ago, we announced our new free audit tool. It’s very simple, you just pop in your web site address, a competitor’s address and then a keyword and click “Scan Now”. Job done.
What it then gives you, however, is a whole list of things that are right and wrong with your site.
I’ll admit now, it’s a bit paranoid. It will say that your website is slow, clunky, has a ton of issues, but that’s because it’s a perfectionist. You don’t need perfection.
Some people I have spoken to have said that they simply froze when they saw the issues on their page, however the hero of our story didn’t. Bob saw some of the issues, and thought – “right, let’s sort this out”.
Within a week they’d broken in the top ten and sold some consultancy on the back of it.
The initial stats
Here’s where they ranked for the very competitive “software development”:
And here’s what our audit tool thought of their site:
Plenty to do, although not critical. 57% isn’t bad at all considering most sites struggle to break the 40% mark. But something must be up, so Bob decided to make a few changes.
First of all, he decided to stick to one section, make changes and then see what happened. So often we’re tempted to go hell-for-leather and fix everything in one go when really we should do something, measure it, do something else and so on.
Bob looked at the section on image analysis as it had three tasks in it. Here’s what it said:
Sound easy enough?
Bob edited the page. They’re using WordPress so it was fairly simple to do, he loaded up the page, edited it and went to each image. There was indeed an image with an underscore in it and he changed it. He then changed another image to have the more descriptive text “software development process”.
Important note: This isn’t a green flag to add your keywords into loads of images all over your pages. You should make sure that your images are descriptive at all times, so if you have a picture of a woman holding a pencil, the keywords “software development process” doesn’t work. It should be called “woman holding a pencil” and if it seems crazy to use that text, then maybe you shouldn’t be using the image at all?
And that was it. No more changes because Bob was a developer. Develop, test, develop some more.
A week later, they got a call from some one looking for software development. Of course, they also have systems in place, so they asked the caller where they’d heard of them, and they said “I did a search on Google”
Bob checked their ranking and, lo and behold, they were now number 5 for “software development”.
The moral of this story
SEO can be difficult, but very often, it’s not.
As part of any SEO campaign, we always look at the target website first as there are probably some quick-wins we can take advantage of and get some great results early on.
However, if you can’t afford SEO, or just want to do it yourself, then you shouldn’t ignore the small stuff. Check out the auditor here and take a look at the issues it finds. Then, fix them.
Fix the issues one at a time, give it a week or two and see if anything’s happened, then fix some more.
Ranking a website is a long term process that is pretty hard if you don’t follow some kind of strategy. Sometimes you need to tweak your content, make internal changes and link quality websites to your website. Check Linkio Guide: Improving anchor text strategy to learn more about this and use it on your own project.
You might not get the same results as Bob, but then again, you might. Is it worth five minutes of your time?