Just like physical advertising has trends, there are internet marketing trends that can, if taken advantage of, make you hundreds of pounds and massively boost your customer base. But you have to jump on these online trends quickly or you'll find yourself left behind the people that do.
The current big marketing trends right now involve social networks like MySpace, Friendster, and Facebook. These networks are all fairly similar; users sign up for a free profile and can add information about themselves, hobbies, friends, what they do for a living, etc. Most let users also post pictures and videos. Once they've made their profile, they can search for friends that match their profile and add them as their friends.
The whole point of these networking sites is to get in contact with friends, family and people with similar interests. People that use them to build their business are really looking for subscribers and customers. By creating a profile for your business and adding people as your friends, you can get your individual marketing message out there to millions.
Some of these sites, like MySpace, have developed special profiles for bands, authors, and filmmakers. This makes it even easier for people to find your profile and add you as their friend. It's great when people add you and you invite people to be your friend, but be careful you don't look like a spammer. There are enough fake spam profiles on these sites that they've all cracked down on people sending out mass invites. Be sure the people you invite want to see what you have to offer and will find it relevant.
Another of the internet marketing trends is the use of keywords. Search engine optimization (SEO), is esential to the success of your website. It involves using keywords (words that describe your site and your products/services), the right number of times on your website and in your site's titles and metadata.
By using these keywords so often, your site will be much more appealing to search engines like Google and Yahoo. Obviously, if your site is listed on the first page of search results (especially Google), you'll get more views, more potential customers and subsequently more business than if your page was listed on the third or fourth page. But this isn't always true. If your page doesn't include what the user is looking for, they wont stay on your site for more than a few seconds and they aren't going to buy anything from you.
You can optimize your website yourself after studying a bit about SEO, but there are many SEO companies out there ready to do it for you. Be careful who you choose to do this for you. Some companies will change your site just based on the keywords. If your page doesn't sound natural to a human reader, chances are they will pass it by in favor of one that does.
So in summary, if you want to make more money online, you must be taking advantage of both social networks and SEO practices to get your website a load more hits. But make sure those hits convert over to dollars when the right get people to your website that are looking for what you have to offer. Following these internet marketing trends is one way to up your hits which, in turn, often does result in more business.