How to Kill the Fear of Being on Camera
So… you want to shoot video content to speak directly to your audience.
You’ve seen other businesses do it and it looks really professional and engaging.
But there’s a problem. You have a fear of being on camera… arrrgggh!
Can we let you in on a little secret? Most people have the same phobia when they first start shooting video content.
The good news is, your camera phobia can be overcome and you can master video content marketing and become a natural.
Step #1 – Manage your own expectations
There are a lot of ‘what if’ questions that will race through you mind when thinking about shooting video content:
- ‘What if people think my hair’s a mess?’
- ‘What if my voice sounds terrible?’
- ‘What if the lighting’s bad?
- ‘What if I humiliate myself?’
The list could go on and on. But, it’s important to manage your own expectations.
Remember, you’re not shooting some Hollywood production or a documentary to appear on Netflix.
Your video is between you and your audience.
Consider talking to the camera as natural as having a one-to-one conversation with a customer that’s sat in front of you. This will immediately ease the pressure you’re putting on yourself.
Step #2 – Be prepared
Preparation is key to your comfort on camera.
Pick a subject or topic you feel comfortable discussing and let your expertise shine through on camera. Stick to what you know and feel your fear fall away.
Consider creating a script or a storyboard that helps you stay on topic. Once you’re in the flow of what you want to say, your nerves will settle.
Oh, and one last thing, make sure you’re clear about what you want your audience to do at the end of your video.
It’s important to prepare yourself, but prepare your audience for what they need to do next.
Step #3 – Just do it
Sometimes, you’ve just got to take a leaf out of Nike’s book, face your fears, and ‘just do it’.
Going back to what we said earlier, video content marketing doesn’t come naturally to most people. Getting comfortable on camera takes practice, practice and… you guessed it, more practice.
If you’re a driver, think back to when your first started learning.
It’s a nerve-jangling experience at first, but like anything, the more you did it, the more your confidence grew and now driving is as natural as putting on clothes.
The same is true of getting in front of the camera. Try it now! Get out your camera phone and do a 30-second monologue on what you achieved today.
Then just keep doing it and when you’re ready to address your audience, all you’ll need is your phone, a tripod and a little lighting and you’re good to go.
Step #4 – Get feedback
If you’re still a little self-conscious about being on camera, get some feedback.
It’s so easy to share video content via Facebook and WhatsApp.
Send some of your pre-posted videos to friends, mentors or close connections in your industry and get their honest feedback.
Give them some context then ask questions like:
- Did my main message come across?
- What could I improve or do better?
Based on the feedback you get, use it to boost your confidence and improve your skills with each video you post.
Lights, camera, action
Keep using these four steps and you will grow in confidence on camera with each video you shoot.
One of the key benefits of being on camera is that your audience can put a face to your business. This builds relationship and starts to earn the trust of your viewers, which in turn will lead to more sales for your business.
Get in front of the camera today and give it whirl. Let us know how you get on.
If you need a little inspiration, check out our attempt to summarise this blog post on video, here.
Further help from Calloway Green
If you’re looking for some assistance with shooting video content for your business, Calloway Green can help.
We can offer you online training on how to use video content as part of your wider content marketing strategy. Contact us for more information.