If you want to improve your website’s visibility in Google, the first step is to find out where it is right now, but it’s actually a little bit more difficult that it sounds.

Very often, your website will appear number one for some seemingly very difficult keywords, but that’s because it’s your website and Google knows it’s your website.

But how?

Well, Google now uses “personalisation”, which means the search results you get are not necessarily the search results anyone else will get. This might sound a bit odd, but it works extremely well and can provide you with answers tailored exactly for you.

It does mean, however, you need to be a bit sneaky when checking your own ranking.

The reason your website will often be number one when you search for it is that because you’re always on that site (editing it, adding content etc.), Google thinks you must really find it useful, so it’ll pop it there when you search.

It does this by popping a ‘cookie’ on your browser to identify who you are, and it remembers what you’ve been up to.

So, how can we find the position for everyone else who’s searching?

Simple – incognito mode.

This is a special mode in many browsers that hides who you are and doesn’t accept these cookies, so there’s no tracking.

In Chrome, press “ctrl+shift+n” to open it up:

If you’re using Firefox or Microsoft Edge, press “ctrl+shift+p”, and you’ll get into their version of essentially the same thing:

Now, do your search as you would normally, and you’ll get the results everyone else gets.

That’s still waaaaaay too slow!

Yep, it’s slow, but it’ll do if you only want to check a few keywords and you’re OK putting the results in a spreadsheet or something.

However, if you want to catch trends and see if your marketing is working, you need to use a tool that does all this automatically, and for that there are many options available, mostly paid-for but one, in particular, is free.

Head over to “Ubersuggest” and sign up for their free tool to be able to add up to five websites to track the keywords of – useful to keep tabs on competitors.

You’ll get all sorts of fancy data and it won’t cost you a bean.