In the same way that repeat business is of massive value to you, so are repeat visitors. The more you interact with your clients, the more likely they are to form an emotional bond with you. It's simple but true – people buy from people they like.

Visitors feel comfortable when the style and navigation of your site is well-presented. Make them welcome by ensuring the site is clear and simple to use, and they will be ready to learn more.

Check out your competitors' sites, and make sure your site is better than theirs.

As much as you love your site, people will never spend as long there are you would like them to, so whatever you have to say, say it quickly and say it clearly. In a nutshell, sum up how you can help your clients.

Update your content regularly, without swamping the site with information. If you want repeat visitors, you need to give them a reason to return. Will they learn about new product information? New offers? New industry news?

If you sell products or offer services, updating your site regularly will let people know you're a thriving and active business. This is also an opportunity to vary what you offer, and test what excites your target audience.

Your website is not a brochure. It should be a living and breathing selling tool. You should be checking the activity on your site, and studying the behaviour of your customers and the traffic you receive.

How long do people stay on your site for? What search engine did they use to find you? How do they navigate through your site?

If you sell products, which items or information are most popular and who with?

Using this information you can “tweak” the content of your site to help increase the flow of sales.

In the real world, you need to trust a company before you deal with them – and it's just the same online. People are nervous about bad online experiences, so real credibility can soon make you stand out in a crowd. Good quality customer testimonials are a fantastic way of starting to achieve trust.

For more ways to gain trust and gain clients, or to discuss why your site is not performing for your business, call us on 0845 057 3420.

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