It seems like common sense… but as we all know, common sense isn’t common.
Knowing the answer to the question ‘why should prospective clients buy from you’ is critical to the success of your business and is based on one simple fact that people buy for their reasons, not yours. Why should they care about your mission statement and your 200 year history? Your long list of features and benefits belong in the bin.
They only care about the outcome your offer provides them and the pain that you take away!
Once you work this out then build your website around that. People have very very limited time, but you’ll be suprised how long they will stay on your site once they know you can get them past a particular hurdle that is stopping them progress.