Don’t Be Tricked By SEO Promises That Never Come True
The SEO landscape is full of buzzwords, acronyms and jargon. Don’t be fooled into thinking it’s a magical art only available to a chosen few.
Learn to understand when an SEO company is trying to fool you, what it is they’re supposed to be doing and what it is you’re paying for.
Most SEO Agencies Get It Wrong!
Let’s face it, you’re searching for SEO services right now, otherwise, you wouldn’t be here, reading this page, but do you know what you’re actually trying to achieve?
If the answer is “better Google rankings”, then there are plenty of companies out there that would be willing to do that for you, but is there any point in that? Will your business really benefit from being found in Google for an arbitrary set of keywords?
But that’s exactly what most agencies will offer you.
You’re not after better rankings, you need more sales
Every business wants sales, and that’s what your SEO company should be focussing on. This might mean better rankings, but it also means:
- Site usability
- Speed optimisation
- Landing pages
- Lead generation
- Competition analysis
- …and many more disciplines
If your agency doesn’t discuss these items with you, then you’re wasting time just chasing those elusive top ten positions, they simply won’t matter if your site doesn’t convert clicks into customers.