Does SEO Still Work?

In the aftermath of Google's onslaught against spam websites, the question is being asked across the internet “does SEO still work?”. The quick answer is Yes. The not so quick answer follows.

In our testing, we've found out that more than ever only the right kind of SEO works. This means much more emphasis is on great content, natural link-building, and mixing up the media you use for your message.

Content is King… and Queen

When all the old SEO tricks and tactics fade away, what you're left with is the fact that good content will always be good content.

By this I mean, content that retains your personality while educating your target market. Content that stands you as the leader in your field and allows people to trust you.

It's only worth working hard to get people to your site if they get something worthwhile on arrival.

Here's a video with some more thoughts on content:

Don't forget the SEO basics though.

Good quality links are still essential, don't just sit and wait for people to link to your content. If you aren't sure about how to go about this, you can get the strategy from our free guide to SEO.

Read this post on how you make sure your on page factors are set right as well.


Chris Green

Chris Green

Marketing Director at Calloway Green
Chris Green is the co-owner and marketer for Calloway Green Ltd, a digital marketing agency based in the middle of the UK.
Chris Green
Digital SEO and Content Marketing Agency