Yes, I know that sounds familiar, but SEO can be difficult, and I want to explain a few techniques that can get you great results quickly. Ideally, also cheaply, if not free, and here’s one that ticks all boxes.
You see, SEO doesn’t need to be complex. Sure, some companies try to make out it’s super-difficult, but all it really comes down to is time.
So what’s this super tip then?
Well, when Google analyses a page, it has to do a number of very clever algorithmic checks very quickly. It has to do it quickly because it has so much to do. It’s indexing and scanning millions of web pages a second, and even though we’d like to think Google has limitless resource, in reality, it doesn’t.
Yes, it’s got lots of computing power at its disposal, more than we can probably imagine, but it costs, and so even Google wants to reduce the amount of time it spends analysing pages, and it does that by going after the simple aspects of page SEO first.
Of course, the simplest changes won’t have any effect, will they?
What if I told you that the simplest change you can make to a website could have a huge impact on your rankings, in fact, it could mean the difference between no ranking, and top ten?
I’ve covered this issue before, but since publishing our website auditor tool, I’ve noticed lots of people are still ignoring it, and really, there’s no excuse, it’s a 30-second job, and then you leave it and then your rankings improve. What’s not to like?
The thing is, each page of your site can have its own title. In fact, it should have it’s own title; there shouldn’t be any duplicates.
If you want to rank for a particular keyword, then you simply make sure you have a page that discusses that keyword and that the title of the page has the keyword in it, too.
Also, your home page needs to contain the most important keyword for your site. If the main home page of your site still says “Welcome to ACME Ltd” or even “Home Page”, then you’re wasting an awful lot of SEO power.
How much power? Well, let me show you by example.
A friend’s site I’m currently working on hasn’t ranked for a particular keyword, ever. Of course, I’m not going to tell you exactly what keywords we’re using or which website because it’s a very competitive market, but I’ll explain what I did.
His main page simply had his company name in it. So it was “Welcome to ACME Aggregates and Holdings” or something like that.
That’s an absolute waste of great SEO real estate.
So what can we do to improve it? Well, he wanted to rank for “Aggregates West Midlands”
I simply changed the title tag of the homepage to “Aggregates Birmingham, West Midlands”.
Here’s what happened two days later:
That “+” sign means it’s a new entry, i.e., it didn’t rank, now it does. In just two days, which is pretty good.
And all I did was change the text in the title tag.
Making the most of titles
As I said above, if you create pages for each of your keywords, you can rank for even more, you just create new pages for the keywords you want to rank for. This content is called “Cornerstone Content” in that it is the cornerstone of your website, it’s the real meat of what you do, and the information you want to get across to your clients.
You should also create more of this content which drills down into more detail, gives even more information and, helpfully, has more keywords that you want to rank for.
However, then, you back it up with blogs. Here’s a handy diagram:
So your website is made up of lots of content. It’s why we call this stuff “content marketing”.
But not only that, you write blog posts that back up your content, and these themselves can be optimised for your keywords, and these can link back to your cornerstone content.
It sounds complex but…
Remember, I didn’t do any of that. I merely changed one title tag. Imagine what would happen if you did do all of the above?
And it could only take a couple of hours a week.
And then you could be in the top ten for not only one keyword but lots of keywords, simply because lots of your competitors think it’s too hard and won’t be doing the above.
So get to it.