If you want to improve your website’s visibility in Google, the first step is to find out where it is right now, but it’s actually a little bit more difficult that it sounds. Very often, your website will appear number one for some seemingly very difficult...
E-A-T SEO stands for “Expertise”, “Authoritativeness”, “Trustworthiness” and it’s a test that Google runs against content to judge its ranking. In short, if your content passes the “E-A-T” criteria, it will rank well and beat the competition. So, become an expert,...
A website that’s been around for a long time has probably built up a lot of content that ranks well in Google. But, you’ve got bored of it, and you want a complete redesign: What about all those lovely keywords? Where will they go? It’s a valid concern. We’ve...
One of the problems of getting what you want from your website can be the ridiculous amount of information floating around on the web. Basically, what most of us want is a return on investment (ROI). That’s a simple enough concept to get our heads around in principle....
Many people still think that SEO is some obscure “dark art” that involves manipulating very technical aspects of a website in order to fool Google. It’s not. It’s actually very simple. It takes a long time, but I guarantee it’s easier...
Getting people to your website in order to try to convert them into customers is surely one of the most important goals of SEO, or indeed, any digital marketing campaign. However your SEO is only one part of the customer journey, and it should be used alongside other...
