How to check my website’s ranking

How to check my website’s ranking

If you want to improve your website’s visibility in Google, the first step is to find out where it is right now, but it’s actually a little bit more difficult that it sounds. Very often, your website will appear number one for some seemingly very difficult...
SEO and the customer journey – how are they linked?

SEO and the customer journey – how are they linked?

Getting people to your website in order to try to convert them into customers is surely one of the most important goals of SEO, or indeed, any digital marketing campaign. However your SEO is only one part of the customer journey, and it should be used alongside other...