I’m going to guess that in my lifetime and in your lifetime, you’ve not experienced anything quite like the Coronavirus Crisis which is affecting us all on a Global scale. I also want to challenge you at the same time with the following question. Are you...
It’s a bit of a shock when you walk in one morning after a day off, open your laptop and find a hundred emails from your sales guys asking where all the leads have gone. As a marketing expert, you’ve done absolutely everything right and your Google...
If you want to improve your website’s visibility in Google, the first step is to find out where it is right now, but it’s actually a little bit more difficult that it sounds. Very often, your website will appear number one for some seemingly very difficult...
E-A-T SEO stands for “Expertise”, “Authoritativeness”, “Trustworthiness” and it’s a test that Google runs against content to judge its ranking. In short, if your content passes the “E-A-T” criteria, it will rank well and beat the competition. So, become an expert,...
A website that’s been around for a long time has probably built up a lot of content that ranks well in Google. But, you’ve got bored of it, and you want a complete redesign: What about all those lovely keywords? Where will they go? It’s a valid concern. We’ve...
One of the problems of getting what you want from your website can be the ridiculous amount of information floating around on the web. Basically, what most of us want is a return on investment (ROI). That’s a simple enough concept to get our heads around in principle....
