How to check my website’s ranking

How to check my website’s ranking

If you want to improve your website's visibility in Google, the first step is to find out where it is right now, but it's actually a little bit more difficult that it sounds. Very often, your website will appear number one for some seemingly very difficult keywords,...

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E-A-T SEO – It’s not who you know, it’s what you know

E-A-T SEO – It’s not who you know, it’s what you know

E-A-T SEO stands for “Expertise”, “Authoritativeness”, “Trustworthiness” and it’s a test that Google runs against content to judge its ranking. In short, if your content passes the “E-A-T” criteria, it will rank well and beat the competition. So, become an expert,...

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How to keep your Google Rankings while you rebuild your website

How to keep your Google Rankings while you rebuild your website

A website that's been around for a long time has probably built up a lot of content that ranks well in Google. But, you’ve got bored of it, and you want a complete redesign: What about all those lovely keywords? Where will they go? It’s a valid concern. We’ve seen...

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SEO and the customer journey – how are they linked?

SEO and the customer journey – how are they linked?

Getting people to your website in order to try to convert them into customers is surely one of the most important goals of SEO, or indeed, any digital marketing campaign. However your SEO is only one part of the customer journey, and it should be used alongside other...

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GDPR – Let’s all calm down a bit, shall we?

GDPR – Let’s all calm down a bit, shall we?

GDPR is getting to be like Y2K preparations. It seems everyone is talking about it as if there will be Armageddon on the 25th May unless we all run around burning files and throwing hard drives off cliffs just in case the rozzers find someone's email address on them....

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How to Hire the Best SEO Specialist

How to Hire the Best SEO Specialist

The world is full of specialists. If you throw a rock up in the air, it's likely it'll land on someone who is an expert at something. This is true with many industries, and it's true with #SEO and #Content Marketing, too. I've seen people portrayed as experts simply...

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Using ActiveCampaign Webhooks

Using ActiveCampaign Webhooks

There's a chance you've never even heard about ActiveCampaign. It's an email marketing package, and so if you regularly send emails to your list, you're probably using MailChimp or Aweber or some other such tool, and never thought about using anything else. However,...

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Batch convert image files quickly

Batch convert image files quickly

There are times as a web developer or content marketer when normal day-to-day work involves doing more mediocre tasks that take up a lot of time. Today was a day when I faced a challenge. I had to take over 10,000 images and reduce their size down from the humongous...

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Why You Should Be Creating Videos For Great SEO Results

Why You Should Be Creating Videos For Great SEO Results

Are you creating videos as part of your content marketing campaigns? If your answer is "no" to that, then you're missing out on a potentially huge amount of traffic, and there's really no reason why. Look: YouTube is the second biggest search engine, only Google...

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Why Content is Still The Best SEO Tactic

Why Content is Still The Best SEO Tactic

Even though the SEO world has changed a lot over the past few years, there's still a perception amongst many that to get found online you need to be a technical guru. I mean, yes, there's some technical aspect to it, your website needs to be coded well for example,...

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Why Annoying Popups and Email Newsletters Work

Why Annoying Popups and Email Newsletters Work

"I absolutely hate pop-ups!" Of course you do, everybody does, and absolutely no website owner wants them on their site because they all absolutely hate pop-ups. Pop-ups are such a massive problem that lots of companies are providing software that stops them from...

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How to Generate More Leads Through Content Marketing

How to Generate More Leads Through Content Marketing

We talk a LOT about Content Marketing. We implement a lot of Content Marketing, for ourselves and for our clients. But it's important that we always keep it in the context of building businesses, not just creating content for the sake of it. So in this post, I want to...

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115 Social Media Facts

115 Social Media Facts

Every now and then we see something that makes us go "WOW!", and today we found this little gem from Skilled.co. We've been banging on about social media for years, but this infographic really highlights just how powerful it has become. Worth a view! powered by...

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How To Overcome Your Email Marketing Fears

How To Overcome Your Email Marketing Fears

Nobody likes spam emails. They take up Internet bandwidth, waste your time (even if all you do is delete them) and some of them carry viruses, malware and other nasties that can ruin your computer and hijack your data. But seriously, when was the last time you saw a...

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Increase Ranking And Sales In A Week With One Simple Tweak?

Increase Ranking And Sales In A Week With One Simple Tweak?

On-going SEO can be difficult, and this puts a lot of people off doing anything at all, but what if you could make a huge impact to your ranking and bring in one new customer by making one simple change on your website. Would you do it then? That's what happened to...

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My Top Five Tools for Writing Better Content

My Top Five Tools for Writing Better Content

Many people have trouble writing content, especially as we keep being told that we need to write lots of it. So it’s only natural that when you do it all the time, you learn a few little tips and techniques that will help you get the job done easier and quicker. Here...

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Is guest blogging *really* dead?

Is guest blogging *really* dead?

Back in January, Matt Cutts (head of Google Web spam) told everyone that guest blogging is dead. What did he mean by this and is it really the end of guest blogging as we know it? First off, let's explain what guest blogging is for those who are a little confused....

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Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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A tyre changer experiment…

It's Christmas, so I know nobody is watchin (looks around), but if you are then you might be interested in this little experiment in swift Google indexing. The idea is to get Google to index a page really quickly and understand the content of that page. The page is an...

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We can do this for you too..

With all this talk about search engine optimisation, marketing and seminars, it's easy to forget one of the core aspects of our business - creating great websites. We're the first to admit that our portfolio pages are sorely lacking in the latest sites we've been...

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Submitting websites? Really?

I love the Internet to bits. Just when you think you've pretty much got every avenue covered, someone drops in a little gem of information that makes you sit up and think "D'oh, why didn't I think about that?!" Gregor Spowart has just blogged about something that you...

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Are you wasting your time with Google?

Since we started providing search engine optimisation services for companies, we've seen a worrying trend in the industry. It appears to have been going on for years, but as we approach SEO from a marketing angle and not a purely search engine angle, we seem to have...

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Does your SEO firm make these promises…?

Recently, we've been approached my many companies who are just fed up with their current or recently sacked web developers or SEO team. Sometimes they've had their website development handled by someone in house (usually the IT team - a big mistake) or sometimes...

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Retail sales down, internet sales up

It seems that there can be no good news at the moment. Even 'not too bad' news is seen as 'bad news' in a media that is constantly looking to put down the economy, the country and the general state of the world. For instance, news out yesterday (Startups.co.uk) and...

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Don’t natter, twitter!

Social networking is a phenomenon that has passed many people by. Some people view it as the most important thing to happen on the internet since the internet itself, others that it's a big waste of time that yields no results. Both could be right. There are so many...

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Will the interest rate cut stimulate business?

In a shock move, the Bank of England has reduced interest rates massively in an attempt, no doubt, to stimulate the economy and bring a bit of confidence back to business. This is a good news as whatever can be done to make it easier for the banks to lend and hence...

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Slow SEO – the way to go…

We get some odd phone calls y'know, usually from people with some very strange ideas about what Google does and how it indexes your website. It's not their fault, obviously, us techie types have spent the best part of our lives trying to make anything computer related...

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The time to save is not now…

Last year, around about October, we suffered from a drop in sales. It seems that business was pretty bad all around the place and everyone was holding off on their new websites and SEO. Nobody wanted to risk any money on anything as 'cutting edge' as a new website -...

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Why doesn’t Google love my new site

We've established on this blog many times that search engines are probably the single most effective way to generate more traffic to your web page. So when you launch that shiny new site in the world, why doesn't it get found on Google? To start with, when you put...

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The big shift towards online retail

Declining prices of internet connectivity and growing confidence in online retail stores have sent online sales figures soaring over the past few years. Each year, online sales trends hit a new high. This can only mean one thing - shopping over the worldwide web is...

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Lost in translation?

Are you losing sight of what is important in your web site or just losing out on international sales? Whether you are currently exporting or considering it for the future, if your website doesn't appeal to international customers in their language, you are potentially...

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The worst place to advertise is the internet

For some reason, there are still an awful lot of people who hold on to the belief that they can earn a million by just making their website live. To some, the process is quite linear: But this doesn't work for one very good reason. Your site has joined another million...

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Starting 2008 with a bang

As rumours of recession and crashes fill the news, Calloway Green are bucking the trend with a flurry of new projects starting off the year. We are excited to announce that we will be working with Dave Fisher from Kingfisher Kustoms, one of the leading men in the...

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Getting more traffic to your website

Ok, so you may have heard about SEO and being at the top of Google being the best way to get more people to come to your wonderful site. But there are many many other ways and here are just 20 for those of you that want to have a go at doing it yourself. For those of...

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How sticky is your site?

In the same way that repeat business is of massive value to you, so are repeat visitors. The more you interact with your clients, the more likely they are to form an emotional bond with you. It's simple but true - people buy from people they like. 1. FAMILIARITY...

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Who links to your site?

For those of you that are keen to get more visitors to your website, you need to be getting quality links from quality sites. A good way to monitor that is by using this useful online tool 'wholinks2me' which does exactly what it says on the tin. Copy and paste the...

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