Author: cgadmin

Why You Need a Reliable Database for Your Digital Marketing Processes

The tremendous growth of the internet marketplace is unstoppable. Every business is now angling to get a piece of the online market pie and this has led to vicious competition in all niche markets. Today, it is not enough to have a beautiful website but instead, you need to leverage new technologies to grow your online business. Role of a Database in Digital Marketing One of the most important components of successful digital marketing today is a powerful database. Unfortunately, this component doesn’t get a lot of attention, with more focus being on site architecture, design and search engine...

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Three Ways Cheap SEO Can Ruin Your Google Ranking

A few days ago we decided to do some research to judge the potential take-up on a course we're offering to small business. Now we know that small business owners don't have much time, but we also know they don't have much money so we think have an answer. However, our research pointed to some SEO companies offering VERY cheap SEO. Given everything that's gone on with Google lately, can they actually still be doing this? I was sent a link… The link I had been sent advertised quarterly SEO work for less than forty quid, including VAT. Wow. Their website...

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An SEO Exercise for Manufacturing and Engineering Companies in Birmingham

For many manufacturing and engineering companies, or indeed, for any company in one of the more “traditional” marketplaces, any #digital marketing can be quite daunting. It can seem that bright young things have overtaken the Internet and that the type of company that does well on-line is the dot-com start-up that produces whizz-bang pocket-sized products. It can certainly seem that most digital launches these days are in the “shiny tech” end of the market, but, for want of a better word, “old” trades can still do well. Indeed, they do very well. So how can you compete? How can a manufacturing...

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Want to beat your competitor? Explain how awesome they are!

A short post this one because I don't want you reading it, I want you to go and read something else because it's brilliant.There's a company called “Lead Forensics” that do a rather good job of marketing their product. If you haven't heard of them, I'll explain what they do, it's clever. What they have is a bit of code they pop on your website which monitors where visitors are coming from. What it does is analyse the IP address of the user currently browsing your website and it works out which company they work for – assuming it's...

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How to Hire the Best SEO Specialist

The world is full of specialists. If you throw a rock up in the air, it's likely it'll land on someone who is an expert at something. This is true with many industries, and it's true with #SEO and #Content Marketing, too. I've seen people portrayed as experts simply because they happen to have got up on stage and told people that they're experts. It's essentially a marketing ruse. If you shout it loud enough, people will believe you. But there's a problem with the whole #digital marketing thing. If you believe that someone is an expert in their field, and you let them...

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