Author: Andy Calloway

What does SEO mean in 2018?

We were recently at a conference where people were discussing what it was they “did” to help companies. Chris mentioned we “did SEO” and there was an audible groan from the rest of the people there. Why? It could be that they simply didn't like Chris. It's a fair point. He's tall, unnaturally so, and he has a very big chin. He looks a bit like Anton Du Becke, but he can't dance at all. It can put people off. But maybe it's because people still don't understand what it means. Some still think it's a proper “dark art”...

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GDPR in 2018 – What do I need to know?

If like me, you've been bombarded with emails and adverts discussing GDPR, then you might be wondering what all the fuss is about and whether it affects you anyway. Some of the communication I've seen from lots of big companies seem to be over hyping it all and announcing that unless you hire them, you're going to end up with a huge fine. Or jail. Or both. I, therefore, set off to work out what all the fuss is about and find an answer to a pretty simple question: In 2018, will GDPR affect the way I run my...

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Why You Need a Reliable Database for Your Digital Marketing Processes

The tremendous growth of the internet marketplace is unstoppable. Every business is now angling to get a piece of the online market pie and this has led to vicious competition in all niche markets. Today, it is not enough to have a beautiful website but instead, you need to leverage new technologies to grow your online business. Role of a Database in Digital Marketing One of the most important components of successful digital marketing today is a powerful database. Unfortunately, this component doesn’t get a lot of attention, with more focus being on site architecture, design and search engine...

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Three Ways Cheap SEO Can Ruin Your Google Ranking

A few days ago we decided to do some research to judge the potential take-up on a course we're offering to small business. Now we know that small business owners don't have much time, but we also know they don't have much money so we think have an answer. However, our research pointed to some SEO companies offering VERY cheap SEO. Given everything that's gone on with Google lately, can they actually still be doing this? I was sent a link… The link I had been sent advertised quarterly SEO work for less than forty quid, including VAT. Wow. Their website...

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An SEO Exercise for Manufacturing and Engineering Companies in Birmingham

For many manufacturing and engineering companies, or indeed, for any company in one of the more “traditional” marketplaces, any #digital marketing can be quite daunting. It can seem that bright young things have overtaken the Internet and that the type of company that does well on-line is the dot-com start-up that produces whizz-bang pocket-sized products. It can certainly seem that most digital launches these days are in the “shiny tech” end of the market, but, for want of a better word, “old” trades can still do well. Indeed, they do very well. So how can you compete? How can a manufacturing...

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