Andy Calloway is the part owner and leading content creator at Calloway Green Ltd.

The company was formed by him and his business partner Chris Green way back in 2006.

Andy regularly speaks at local marketing events, is published in many industry magazines and newspapers and has worked on campaigns with some of the largest companies in the world including Sandvik, Toshiba and FTDI.

His main passion is demystifying , digital marketing and and making it available to all, regardless of company size and budget. He is also a Copyblogger Certified Content Marketer so you can be sure that what he writes will work for your business.

RSS Stuff Andy's Written

  • Why You Should Be Creating Videos For Great SEO Results
    Are you creating videos as part of your content marketing campaigns? If your answer is “no” to that, then you're missing out on a potentially huge amount of traffic, and there's really no reason why. Look: YouTube is the second biggest search engine, only Google itself beats it. And the sweet part about this, is […]
  • What We Can Learn About Content Marketing from Star Wars
    Rogue One was released late 2016, and it's made over one billion dollars at the box office. If you don't know (because you've been to Mars or something), it's part of a new anthology of spin-off films based on the Star Wars universe, and this particular story is a prequel to Episode IV – A […]
  • For SEO success, should I only bother with Do-follow links?
    As I've mentioned many times in the past, links to your website are by far the most important factor when it comes to ranking for any keywords. I mean, I can't emphasise enough that if you've not got links going to your site, and good ones at that, you might as well forget it. The […]
  • As Seo Tactics Go, Buying Links Has to Be One of the Worst.
    It's been talked about so much by Google, that you'd be foolish to think that offering to sell links in any way would be frowned upon, and people would simply stay away. But they don't. Why they're bad Links are the backbone of the Internet, and it's the biggest single factor in determining where a […]
  • What is SEO and why is it so complex?
    The big problem still with SEO is that there's no real agreement as to what it is. Yes, that's a bold statement, but it's just so complex and wide a subject that many things could be classed as SEO. In my mind, as long as it means you're doing something to increase your chances of […]
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