The most important goal of internet web marketing is to increase traffic to your web site. You can think of your web site as your shop front; and the more people you can entice to come into your shop front, the more customers you will have. The best way to increase traffic to your website is to increase your search engine rankings. This can be a challenge, but with some work and persistence you shouldn’t have too many problems.
(Before you carry on, you might want to download our new DIY SEO guide)
A great tip for increasing search engine ranking is to build your internal and incoming links. Internal links are simply links on your site that link to other pages on your site. It is important that each of your pages contains links to the all of the other pages on your site.
This can potentially increase the page rank of every page on your web site. To increase linking value even further, you can also create links from other websites you own – especially older sites that are already well known to the search engines.
Another thing you should keep in mind in Internet web marketing is that you can improve your search engine ranking using some simple HTML tricks. You should already know that the Title tag goes directly under the Head tag. In this Title tag you have an excellent opportunity to place some good keywords.
Don’t just put them in a list though; make a coherent sentence that explains what your site is and what it can do for the visitor. Put four or five of the best keywords in this sentence. Make sure you have one or two keywords in each of your Heading tags (described here) as well.
Next, you should know a little bit about Meta tags. These tags used to be search engines’ most used method of ranking webs sites, however today, they are barely used as search engines have moved on to use different methods.
Meta tags are still used occasionally and it will only take a few seconds to put them in, so most people agree that you should have Meta tags in your web page. Use the META NAME=”description” tag directly under your title tag and make a list of the most relevant key words for your site. Don’t use popular key words that have nothing to do with your site; search engines do not like this.
The final thing that needs mentioning regards the keywords on your site. The text on your web pages should have some keywords in that relate to the products or services that you sell and also to the type of search your customers are likely to use.
Don’t put too many in though, if you put too many keywords on your web site then search engines will just see it as spam and ignore it. Also, never put keywords in where they don’t make sense. If you keep these and other internet web marketing tips in mind, you are certain to have great success in the promotion of your website.