The BPI, that awesomely “ahead of the game” organisation that’s embraced the digital music age full on and is ahead of the curve with their usage and love of new technology (cough) has hit out at Google for its apparently ludicrous and backwards stance on piracy.
OK, take that sentence and transpose “Google” and “BPI”. So, what’s happening here is that the British Phonographic Industry told Google back in August that it should take steps reduce the availability of pirated material on its search engine. Google said “Yeah, OK” and they worked on their algorithm to reduce the prominence of pirate sites like the Pirate Bay and such like in the results.
They did this and, well, pirate stuff is still available. So, they’ve decided to take a pro-active stance on their own Play store which they’re hoping will be a competitor to iTunes (tall order, lots to do to catch up but remember, this is Google) and they’re going to make it so easy that they hope it will wipe out piracy.
OK, let’s look at this.
The BPI has been pretty ineffective at combating piracy itself because of its inability to grasp modern technology, instead it wants to criminalise everyone who downloads a copy of Gangnam Style without paying.
Google, however, is trying to make buying music dead easy. They believe that by making legal music easy to find, buy and download then people won’t want to pirate it. Interesting argument – might be true, probably not though but if anyone can do it then I’m going to put my money on Google.
What’s funny though is that the BPI are telling Google how to sort its results and that they haven’t done enough to tackle the ability to find pirate software or suppress them in the results. I mean, really? Do you know how many websites there are? Are you the boss of Google now? There are gazillions of websites and someone could create one or a hundred today all with pirate copies of the latest X-Factor single on them ready for some poor unfortunate soul to download (AVG should get their anti-virus checking music taste) and it would take a human to tell whether it’s pirate or not. There aren’t enough humans about to check that many sites.
There’s no point to this post other than to say : Some organisations really don’t get it. The BPI is one of those.